My pictures for Rigorer Sport-wear Winter Campaign 2016, California feeling on the Chinese East coast.
Rigorer is a popular Chinese emergent brand for basketball and crossfit and they sponsor several teams in the Professional Basketball Ligue in China. In this shooting we chose Xiamen, a city in the South East coast which has nice weather and perfect environment to create the right feelings for the brand.
We worked several weeks to find the right locations and the right style matching with the brand marketing strategy. We did the photo shooting with the help of my team, Rigorer staff and the models Chris Reavesme(pro basketball player) and Nadia (Professional model from Brasil).
It was finally a great success as you can see in the pictures!